tag:blogger.com,1999:blog-1702158064458024124.post-79979705090500857632008-03-30T05:11:00.000-07:002008-03-30T05:19:30.909-07:00Kiran at Indian Economy Blog <a href="http://indianeconomy.org/2008/03/29/opportunities-from-big-brand-acquisitions">makes a good case</a> of what acquisition of Jaguar and Land Rover (JLR)  can mean for Tata.<div><br /></div><div>To summarize, the argument is that:</div><div><ul><li>having both Nano and JLR creates global visibility and brand for TATA<br /></li><li>it gives TATA a world-wide marketing network</li><li>TATA now have access to R &amp; D facilities of JLR</li></ul>My take is that its all nice and dandy to list the benefits but the reality is that creating a world-wide brand takes time. (specially in auto industry - Toyota took 30 years to get to Lexus). </div><div><br /></div><div>Personally, I am more excited by Nano. If, come September,  Tata delivers on what it promised (a safe,  trustable car for $3000) then JLR's marketing muscle or not, TATA will not just have created a new high-growth market segment but it will have a lead of 3 years over other auto manufactures in that segment.</div>Tarun Upadhyayhttp://www.blogger.com/profile/12579713795836636167noreply@blogger.com