Kiran at Indian Economy Blog makes a good case of what acquisition of Jaguar and Land Rover (JLR) can mean for Tata.
To summarize, the argument is that:
- having both Nano and JLR creates global visibility and brand for TATA
- it gives TATA a world-wide marketing network
- TATA now have access to R & D facilities of JLR
My take is that its all nice and dandy to list the benefits but the reality is that creating a world-wide brand takes time. (specially in auto industry - Toyota took 30 years to get to Lexus).
Personally, I am more excited by Nano. If, come September, Tata delivers on what it promised (a safe, trustable car for $3000) then JLR's marketing muscle or not, TATA will not just have created a new high-growth market segment but it will have a lead of 3 years over other auto manufactures in that segment.